Creative direction · Video production · Brand storytelling
Radical Mentoring Ripples
How do you give an established mentoring organization a new direction?
Campaign and ongoing client work
An ongoing film series about the lives changed by mentoring, and the people those lives go on to change.
One person. A much wider impact.
Radical Mentoring had a new leader and needed a clearer direction for video. The opportunity was bigger than an introduction: show how an investment in one man reaches his family, friendships, church, and the people he goes on to mentor.
Ripples became the thread connecting the work. Personal stories make the impact visible, while films about the mentoring process help others take part. Together, they give Radical Mentoring an ongoing way to explain what it does and why it matters.
The ripple effect, in real lives.
The story keeps moving from one person to the next. Across the series, men describe the community they found, the way it changed their relationships, and why they now invest in others. Alongside those stories, practical films help new mentors take the next step.
Jim Purcell · Mentor
Passing on what he received.
Regi invested in Jim. Now Jim invests in other men, helping them grow as disciples, husbands, and fathers. His story makes the ripple tangible: the care one person receives becomes something he can give.
Identity, Community, Purpose · Men in Mentoring
Beyond the group.
Men talk about finding friends they can be honest with, then carrying that growth into their marriages, parenting, and work. The impact reaches people who were never at the mentoring table.
Pete & Trey · Mentor guidance
Helping the next group begin.
Pete and Trey walk new mentors through the purpose and structure of a mentoring season. These films turn the idea into something others can take part in, giving the next group a place to start.
My role
I pitched a deck of roughly 15 video ideas and continue to develop and make the films, from story development and interviews through shooting and editing. The work spans personal stories, films that explain the mentoring process, and guidance for new mentors.
Project deliverables
- Campaign concept and pitch deck
- Video concepts and story development
- Filming and interviews
- Editing and finished films
One idea. A continuing body of work.
Ripples has been the central story across our video work together for the last year and a half. Our partnership is ongoing, with more stories to tell and more ways to help people take part in mentoring.