How do you stand out in a crowded field of internet providers?

Proposed campaign

A campaign pitch that connects better internet to the people, ambitions, and possibilities in the communities Bluepeak serves.

Out Here. Concept film made with stock footage. Original pitch version with preview watermarks.

Make “out here” a point of pride.

A conversation about the smaller communities Bluepeak serves sparked a bigger question for me: what becomes possible when slow internet stops getting in the way?

Out here is where businesses get started. Where a future doctor is doing her homework. I pitched a campaign about the people and possibilities that fiber makes room for, turning a phrase that can sound dismissive into a statement of possibility.

From a conversation to a campaign.

I built a stock-footage concept film to establish the feeling of Out Here, then carried the idea into a pitch website and proposed campaign applications. The film, copy, and visual direction gave Bluepeak a way to see the idea working across different formats.

The stories · Portrait and social concepts

Put people and possibility at the center.

Each portrait gives “Out Here” a different meaning: feeding the country, studying for a future career, or protecting a place worth keeping. The repeated headline holds the campaign together while the supporting lines make room for individual stories.

The wider campaign · Film and digital concepts

Give the idea room to grow.

The wide composition carries the same language into formats proposed for streaming video, YouTube, and email. Paired with the concept film and interactive pitch, it shows how one idea could connect the campaign from the first impression to the next story.

Explore the original pitch

My role

I developed the campaign idea, built the pitch website, and made a concept film using stock footage to show how the story could feel. The pitch connected the central idea to film, social, and a broader visual direction.

Project deliverables

Campaign concept and creative direction
Stock-footage concept film
Interactive pitch website
Proposed social and visual applications

A pitch that opened a door.

The pitch led to work with Bluepeak. The wider campaign is still a proposed direction as that relationship develops.